A
simple Internet search for UK companies providing external wall coatings brings
up literally thousands of results within seconds, which suggests that these
companies number in the thousands.
Although
this might be the case, it can also be assumed that not all of these companies
operate in the same way, and although it would be nice to think they were, some
may be less trustworthy than others.
With
that in mind, any customer who wishes to protect themselves and their own
interests should remember that there are certain warning signs that a company
may not be as capable and trustworthy as they appear.
Sign 1: thou shalt be grateful
Many
traders use the medium of a free gift or even arrive with a present for the
homeowner as a way of not only starting conversation but ensuring that their
prospective customer feels grateful and therefore obligations to speak to or
with them. Once they have begun conversation in this way, it is very difficult
for the homeowner to say no or turn them away.
Sign 2: buy this NOW!
A
further warning sign is when the caller uses a sense of urgency. They may tell
the customer that they have a limited edition offer on or that the property is
unsafe; however, the truth is often that the company in question wants their
customer to just say yes there and then, rather than have the opportunity to
think about the matter and possibly talk themselves out of it.
Sign 3: the hard sell
Hard
selling techniques are often cleverly disguised, and the sales person in
question may be highly skilled. However, the signs of a hard or high pressure
sales technique are easy to spot if the person being asked knows what to look
for. Examples are that the sales person gets their prospective customer to say
yes. They may ask them questions which are designed to build up to the customer
agreeing to the work in question. The aim of these questions is to get the
customer so used to saying yes to the sales person that they do not want to disagree
with them when it comes to that final question.
Sign 4: the testimonials
Customers
are often made to feel that they will love the work, they will be overjoyed and
they will join the ranks of the many customers who have gone before them. They
may be offered testimonials by these previous customers, all of which will be
unavailable to actually speak with.
Sign 5: the endorsement
No comments:
Post a Comment